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TikTok may add AI avatars that can make ads

Get ready for AI creators.

TikTok plans to add an AI creator feature to its platform, which may compete with the sponsored ads human influencers make on the site. According to The Information ’ssources, TikTok staff have been testing AI avatars but found that they were not ready for release and attracted fewer e-commerce sales than human influencers. It’s unclear how TikTok plans to share sponsorship dollars between virtual influencers and human creators on the platform or even how it manages not to take away brand deals from people.

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