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TikTok partners with Nielsen to track cross-media ad campaign performance
TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens.
“Amidst a fragmented ecosystem, advertisers are increasingly challenged to understand and substantiate the incremental value of each element of their media plan,” said Ameneh Atai, GM of Audience Measurement at Nielsen, in a press release. “Integrating TikTok into Nielsen ONE unlocks a significant piece of the puzzle, providing much-needed clarity and ultimately helping advertisers make the most informed decisions as they plan and measure their cross-platform and publisher campaigns.” Nielsen currently also has a three-year agreement with Amazon Prime Video to measure viewership of the streaming service’s exclusive NFL Thursday Night Football telecasts.
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