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TikTok says its revamped creator fund has increased total creator revenue by over 250%

TikTok announced today that its revamped creator fund has increased total creator revenue by over 250% within the last six months.

The revamped fund was created in response to complaints from creators who said TikTok’s previous model offered low payouts, with some creators saying they earned a few dollars for videos that got millions of views. Although TikTok has been looking to compete with YouTube with the launch of longer videos, it doesn’t offer the same level of payouts that the Google-owned platform does. YouTube, which shares advertising revenue with its creators, paid out$30 billion in three years.

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