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TikTok Shop expands its secondhand luxury fashion offering to the UK
TikTok Shop, TikTok’s social commerce marketplace, is launching a secondhand luxury category in the U.K., putting it in closer competition with The TikTok Shop launches a secondhand luxury category in the U.K., putting it in closer competition with The RealReal and Depop.
However, despite its success, some argue that TikTok Shop is ruining the short-form video-sharing app, claiming fakes and poor-quality products are flooding the marketplace. Counterfeits are the biggest risk when buying pre-owned luxury goods online, with even the largest e-commerce giants ( Amazon, eBay, and others) facing authenticity issues. Additionally, this expansion aligns with the increasing trend of people embracing preloved fashion, and it opens up new avenues for secondhand brands in the U.K. to reach a wider customer base.
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