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TikTok Shop is huge for the beauty industry
TikTok has reportedly overtaken more traditional retailers.
TikTok also added a dedicated Shop tab to its homescreen, where everything from makeup and shoes to food items is for sale, sometimes at deep discounts. Since the launch of TikTok Shop last year, users’ feeds have steadily been taken over by e-commerce content: creators earning a commission for every purchase they drive shill products in video after video, and the platform itself has worked to push viewers into the shopping section of the app through buttons and prompts. Beauty content is one of the most popular types of videos on TikTok, with some creators making a living by sharing tips or testing out products.
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