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TikTok Shutdown: Why building on proprietary platforms is a risky game


– Why Building on Proprietary Platforms is a Risky Game As TikTok is being pulled from under millions of content creators, I sincerely hope this will be the last straw for us to finally learn our lesson. Building anything of value around a proprietary platform is very risky.

As TikTok is being pulled from under millions of content creators, I sincerely hope this will be the last straw for us to finally learn our lesson. A blog allows you to grow an audience and drive organic traffic to your website without relying solely on social media platforms. Post content on multiple social media channels, but always drive traffic back to your own website, blog or email list.

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