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TikTok test automatically identifies products in videos and offers purchase links

It could result in every video being shoppable.

Business Insider previously spotted a test of the same feature last November, and we found videos containing footage of the “find similar items on TikTok Shop” button from September and October last year. Competing social media platform Pinterest, for example, has a shopping recommendation feature that invites users to “ View similar products ” on certain posts. Shopping has also been pitched as a key use case for Google Lens and the company’s more recent Circle to Search feature — both help people identify objects like fashion accessories and provide links to buy them.

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