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TikTok tests a feature that would bring TikTok Shop links to more videos


TikTok is experimenting with a feature that has the ability to make all posts on the app shoppable, as first reported by Bloomberg.

The move is part of the company’s plans to turn TikTok Shop into a multi-billion dollar e-commerce business in the United States. The Information reported today that TikTok is planning to open studios in Los Angeles where creators can livestream and sell products. Creators currently record promotional videos at their setups at home, but some of them will soon have the option to film and broadcast content from TikTok-operated studios.

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