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TikTok to creators: make longer videos, get paid

TikTok is rolling out the Creator Rewards Program that only pays for videos longer than one minute.

Last year TikTok rolled out a new monetization system for streamers called the Creativity Program to encourage longer videos that allow it to sell more ads. The company’s Creator Fund, which had no minimum requirement for video length and ended last year, was often criticized for low payouts. Yesterday, a group of US lawmakers introduced a new bill that would force parent ByteDance to sell TikTok in order for the app to remain in the United States.

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