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TikTok to remove Lite app rewards programme targeted in landmark European Union DSA case
European market regulators had raised concerns about the potentially addictive nature of the feature for children.
In a landmark case in Europe, video platform TikTok has agreed to permanently remove a controversial feature that regulators say could be addictive and damage the mental health of young people. In the first case to be closed under the European Union’s Digital Services Act (DSA), the Chinese-owned company said it would indefinitely suspend the rewards programme on its “TikTok Lite” app, a less data intensive version of its main product that was launched in France and Spain earlier this year. Chinese firms have also been targeted in a series of trade and competition inquiries, with long-standing grievances over Beijing’s economic policies leading to increasingly trigger-happy behaviour from EU watchdogs.
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