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TikTok will automatically label more AI-generated content in its app

TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools.

TikTok is ramping up its efforts to automatically label AI-generated content in its app, even when it was created with third-party tools. The company announced plans to support content credentials, a kind of digital watermark that indicates the use of generative AI. OpenAI notes on a support page that the tech “is not a silver bullet” and that metadata “can easily be removed either accidentally or intentionally.” Labels also simply aren’t that effective if people don’t bother reading them.

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