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TikTok will begin to label AI-generated content

TikTok will automatically label content generated by artificial intelligence from other sources as part of a move to increase transparency

TikTok already ensures content made using its own AI effects is clearly stated but now the app is taking things further as part of a drive to target disinformation. The group will collaborate to promote a gold standard for content authentication and has recognized organizations such as Microsoft, Intel, and the BBC within its membership. Dana Rao, general counsel and chief trust officer at Adobe stated, “With TikTok’s vast community of creators and users globally, we are thrilled to welcome them to both the C2PA and CAI as they embark on the journey to provide more transparency and authenticity on the platform.”

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