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TikTok’s Creator Economy Stares Into the Abyss
The US Senate voted to pass a bill that could see TikTok banned within a year, pitching creators and businesses dependent on the platform into an uncertain future.
TikTok's US user base is much older than it was a few years ago, there are more alternative places to post short-form videos, and many long-time influencers say they feel jaded after spending so long trying to fight the app’s critics in Washington. Speaking hours before the Senate passed the bill targeting TikTok late on Tuesday, creators and others who work in the influencer industry told WIRED its approval would threaten the income of at least tens of thousands of people in the US and leave them feeling outraged. Prasuna Cheruku, founder of the influencer management agency Diversifi Talent, said said that some of the veteran creators she works with didn't think the ban would actually pass, but that the political drama and TikTok’s evolution have caused some of them to become disillusioned with the app.
Or read this on Wired
