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TikTok’s e-commerce ‘Shop’ platform launches in Spain
TikTok's in-app ecommerce Shop feature is officially going live in Spain, the company announced on Tuesday.
Users in Spain will now be able to make in-app purchases through shoppable videos and LIVE Shopping streams on their For You Feed, and while browsing catalogs on digital storefronts. TikTok began beta testing Shop in the U.K. in 2021 and later rolled out the feature in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United States, and Vietnam. Although TikTok had reportedly originally planned to launch Shop in Spain, Germany, Italy, France, and Ireland earlier this year, the company decided to hold off on doing so to focus on the U.S.
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