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TikTok’s latest feature for musicians is a glossy video series

The video series is produced by TikTok.

By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. The series, called “Off the Record,” is produced by TikTok and features musical artists like Shakira, Charli XCX, and Meghan Trainor. In the age of powerful artificial intelligence tools, deepfake voices resembling famous musicians have flooded online platforms, and in many cases, artists don’t have control over their AI doubles.

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