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TikTok’s longer videos are here to stay

Creator Rewards requires one-minute-long videos

The invite-only Creativity Program, then in beta, required TikTokers to post clips longer than a minute to qualify for monetization, demonstrating a shift in how the company wanted people to use its platform. The newer fund for one-minute-long videos promises to rectify this, with TikTok saying that the program would result in higher payouts for creators. Live subscriptions will now be open to non-livestreaming creators, who can charge fans money for “exclusive content and benefits.” Livestreamers are able to sell perks like badges, emotes, and subscriber-only chats.

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