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TikToks AI-generated content is getting watermarked

TikTok joins industry-wide labeling initiatives to combat harmful content.

TikTok's stated intention with the collaboration is for an auto-labeling system to read Content Credentials in order to parse an image or video's metadata and quickly identify it as AI-generated. TikTok will also release 12 new media literacy resources created alongside the Poynter Institute's , a youth-focused fact checking project, and WITNESS, a human rights organization that teaches civilians how to use tech to record and protect themselves. TikTok, meanwhile, launches these intended AI protections within a flurry of attention aimed at the platform's role in global organizing and its potential impact on the upcoming presidential election.

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