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Tilting Point launches $150M user acquisition fund to boost mobile games


Tilting Point has launched a new $150 million user acquisition (UA) fund to help developers scale their games and apps.

Doctor Who: An Unlikely Heist comes from Whaleapp, the BBC and Tilting Point.Tilting Point stands out from traditional publishers, venture capitalists, and financial institutions with no gaming DNA by offering a unique, non-dilutive funding model that enables developers to scale without sacrificing ownership, while the company’s veteran marketing experts serve as a sounding board on UA insights and best practices. Tilting Point does not interfere with the management of UA campaigns unless developers specifically request support, ensuring that they retain full autonomy over their marketing strategy and decisions while benefiting from the essential funding needed to drive success. As a publisher, Tilting Points has partnered with more than 90 developers worldwide and launched games with some of the most well-known entertainment franchises including SpongeBob SquarePants, Star Trek, James Bond, Godzilla x Kong, Avatar: The Last Airbender and many more.

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