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Tim Cook acknowledges: Apple's latest flagship product isn't for you. Production has ended.
When Apple launched the Vision Pro, its virtual reality (VR) headset, it was hailed as a groundbreaking innovation. With cutting-edge features and Apple’s signature design polish, ... Continue Reading →
But momentum slowed as the initial excitement wore off, and reality set in: at a price tag starting at $3,999 in France (or $3,500 in the U.S.), the headset was far out of reach for the average consumer. As a friend of mine quipped, “Why would I spend more than two months of rent on a VR headset?” That sentiment seemed to resonate widely, especially in markets where disposable income is tight. Apple faces the challenge of balancing cost and innovation to remain competitive in a market where consumers increasingly expect premium experiences at accessible prices.
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