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Tim Cook confirms Apple’s generative AI features are coming ‘later this year’
“I think there’s a huge opportunity for Apple with generative AI.”
During Apple’s quarterly earnings call on Thursday afternoon, CEO Tim Cook mentioned that the company is working on generative AI software features that will make their way to customers “later this year.” That aligns with reporting from Bloomberg’s Mark Gurman, who said recently that iOS 18 could be the “biggest” update in the operating system’s history. That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year,” Cook said in his prepared remarks. AI software features ranging from advanced photo manipulation to word processing enhancements have been a major selling point of smartphones from Google and Samsung in recent months.
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