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Tim Cook downplays threat to the iPhone, as AI spurs new device form factors
During today’s earnings call, Apple CEO Tim Cook addressed growing speculation that advancements in AI, could eventually sideline the iPhone.
During today’s Q3 2025 earnings call, Apple CEO Tim Cook addressed growing speculation that advancements in AI, and the new hardware form factors enabled by them, could eventually sideline screen-based devices like the iPhone. Asked whether Apple sees a future where dependence on smartphones diminishes due to AI-driven shifts in how people interact with technology, Cook pushed back: While the question didn’t directly mention OpenAI’s new partnership with Jony Ive’s company and the upcoming AI-centric io product, this was surely on everyone’s mind as it was asked and answered.
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