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Tim Cook Knows Apple Isn't First in AI but Says 'It's About Being the Best'


Apple reportedly conducted internal studies showing Apple Intelligence is two years behind ChatGPT, but that may not matter.

In the meantime, Cook is aware that his company isn’t going to have AI first, but the longer the CEO said it takes to—ahem—cook Apple Intelligence, the more savory a treat it will eventually be. Hints from Bloomberg’s Apple guru Mark Gurman mention we could see these features in a few months, though in all likelihood, a better Siri won’t arrive until 2025. It needs to be capable of taking information between apps, like setting a calendar reminder based on a text (something Gemini is already edging close to).

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