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Tim Cook Says Apple is 'Making Good Progress' on Personalized Siri Features Ahead of 2026 Launch


In a recent interview, Apple CEO Tim Cook told Reuters that the company is "making good progress on a personalized Siri" that is powered by...

Cook's comment was revealed just after Apple reported record earnings results for the third quarter of its 2025 fiscal year, with revenue of $94 billion. For example, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps. The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients.

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