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Tim Cook Wants Apple to Literally Save Your Life
Much as the CEO seems awestruck by AI and his just-released Apple Intelligence, he’s more convinced that the tech giant’s health apps will define the company’s legacy.
All year, Apple’s competitors have been gaining buzz, dazzling investors, and dominating the news cycle with their chatbots, while the world’s most valuable company (as I write) was showing off an expensive, bulky augmented-reality headset. “Classic Apple,” as he puts it, enters a cacophonous field of first-movers and, with a strong grasp of novelty versus utility, unveils products that make the latest technologies relatable and even sexy. When he strolls into the conference room where we’re meeting, I know Cook will be meticulously cordial, displaying manners honed during his Alabama boyhood, while calmly hyperbolizing the virtues of Apple’s products and fending off criticisms of his very powerful company.
Or read this on Wired
