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Time spent online by adults in the UK jumped by nearly an hour in 2024, says Ofcom
Adults are spending an average of 4 hours and 20 minutes each day online across smartphones, tablets and computers in the U.K., according to figures from
Overall, there is a long tail of services that attract audience but two names really dominate the top of the list: Alphabet and Meta. Overall, women are spending 33 minutes more online than men (4:36 versus 4:03), and among Gen Z (18-24) the time spent is even more pronounced at 1 hour longer, Ofcom found. Generative AI is still a largely nascent service, but for now, the indications are that men are emerging as more keen early adopters.
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