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Tinder is mandating face checks for California residents


Tinder is requiring new users in California to undergo a face check to ensure they are who they say they are. The policy goes into effect today.

Roth told Axios that California was chosen as the next test market due to its size, demographics and strong online safety and privacy laws. Match Group could be ramping up these verification efforts because of a recent bombshell investigation suggesting the company's apps, which also include Hinge and OKCupid, failed to act on reports of sexual assault. This move seeks to address one pain point behind dating apps, which is great, but the decline in usage is likely due to a number of factors.

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