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Tinder tests letting users set a ‘height preference’
Tinder Gold and Premium subscribers in the test group will have access to the feature, but not free users.
Tinder is leaning into dating apps’ reputation for superficiality with the launch of a new feature that lets paid subscribers add their height preferences to their profiles. In addition to exposing people’s preferences for the conventionally attractive, dating apps’ popularity led to a culture where a bias toward taller men became the norm. Tinder has even poked fun at this trend in previous years, like when it made an April Fools’ Day announcement that it would introduce a “height verification” feature in its app.
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