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Tinder will try AI-powered matching as dating app continues to lose users
Tinder hopes to reverse its ongoing decline in active users by turning to AI. In the coming quarter, the Match-owned dating app will roll out new
The addition aims to offer fatigued singles an alternative to the “swipe” that defined the dating app in its earlier days and influenced an entire industry to adopt the gesture as the go-to standard. Over time, young singles have grown tired of online dating, which they say no longer feels spontaneous and fun and instead seems more like work. He pointed to other consumer mobile apps like TikTok, Instagram, and Snapchat that benefitted from AI features in terms of both engagement and retention, adding, “I see the same potential for us.”
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