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TinyLetter, in Memoriam
A golden era for newsletters in the pre-Substack days.
The public incentives of social media — likes, hearts, reblogs, follower counts, the metrics that platforms enthusiastically refer to as “engagement” — didn’t exist in email, and especially not on TinyLetter. Culture writer and Verge alum Kaitlyn Tiffany claims she got hired by The Atlantic because the executive editor was a subscriber to her TinyLetter about Jake Gyllenhaal, Our Bodies Are Controlled by the Moon. And yet, even a decade later, from within a decaying media ecosystem that increasingly treats every story as indistinguishable pieces of “content” and an internet being consumed by a torrent of AI spam, the smallness of TinyLetter still feels like it was so much more than that.
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