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Tip pressure might work in the moment, but customers are less likely to return
Research confirms what many coffee shop patrons intuitively know.
When customers feel pressured, they lose the sense of control that makes tipping a positive experience. For companies, striking the right balance between giving customers control and fostering generosity is crucial. More broadly, customers, workers, businesses and society may want to consider how to create a system of tipping that protects workers’ rights and dignity while guaranteeing fair pay, and that allows customers and business owners to reward employees who contribute by providing great service.
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