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Tired of doing laundry? These startups want to help.


Doing laundry can be a chore. It takes time and is tedious. Few of us like to do it. So it’s no surprise that startups have emerged to take that load off

And in late February, Rinse raised a $23 million Series D led by LG Electronics to continue growing its 12-year-old business, which includes dry cleaning services. Early Instacart employee Matt O’Connor, CEO of NoScrubs, and Sudhanshu Gautam, CTO, (pictured above) founded the startup nearly a year ago with the intent of building a faster, more affordable laundry service. Considering that the U.S. laundry facilities and dry-cleaning services market size was estimated at $15.75 billion in 2024, it’s clear that this is a massive industry with room for multiple players.

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