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To Fight AI Search Spam, Prioritize Real Human Voices
Anti-algorithm tactics and human moderators need to keep the web honest.
And thus, as internet scholars Judith Donath and Bruce Schneier document, we are beginning to see LLMO (large language model optimization) in an attempt to make new search engine AIs return specific data or recommendations to promote one site or product over another. For years, those in the know have added “site: reddit.com ” to searches in the hopes of getting an actual human opinion, but SEO has now come to Reddit, with AI-powered bots that promise to mention your product in comment threads in a “humanlike, authentic” way. Or Are.na, an ad-free social network where users curate collections of videoclips, images, and web links to document their interests and explore rabbit holes.
Or read this on Wired