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To Fight Surveillance Pricing, We Need Privacy First
Without a strong, comprehensive federal privacy law, “surveillance pricing” may give way to a never-ending parade of ways to use the most intimate facts about your life against you.
Unregulated data brokerages buy and sell the enormous amounts of information generated every time you swipe a credit card, browse the internet, visit the doctor, drive your car, or simply move through the world while in possession of a mobile phone. It incentivizes the continuous, fine-grained extraction of your data, because it offers big companies a competitive advantage—and the ability to charge higher prices—by collecting more personal information than their competitors. These eight firms play a key role in the collection, analysis, and weaponization of your private information: they are the “middlemen” that provide surveillance pricing tools to other companies.
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