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To Keep Gen Z, Companies Need to Level Up

The old playbook for power and control won’t work to retain Gen Z talent. Instead, employers need to take a cue from Roblox.

Gen Z (and Y and Alpha that will start to enter the workforce at the end of this decade) have little interest in a way of working designed like a game of Tetris. Yes, younger generations want or expect more flexibility, but focusing on where and when people work is missing a deeper paradigm shift—people’s relationship to organizations has been transformed. Companies who want to advertise their jobs can visit WIRED Hired to post open roles, while anyone can search and apply for thousands of career opportunities.

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