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To make a fortune, target bored young men who want to make a fortune

Young guys are gambling on everything from sports to crypto — and companies have turned their appetite for risk into a lucrative new market.

And while not explicitly gambling, free trading apps such as Robinhood have gotten an increasing number of ordinary people into investing — for fun, to alleviate boredom, to try to make some extra cash. It shows up in movies like "Dumb Money," about the GameStop phenomenon, or "This Is Not Financial Advice," a documentary about dogecoin where the protagonists are portrayed as Davids against Goliaths — hedge funds, but also the economic system at large. In the state, which pushed to have the federal law prohibiting sports betting overturned, calls to its problem-gambling hotline tripled in five years, with people 25 to 34 being the likeliest to reach out.

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