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To Truly Fix Siri, Apple May Have to Backtrack on One Key Thing—Privacy
The Siri that was promised back in 2011 never quite materialized. Now the big upgrade promised as part of Apple Intelligence is delayed “indefinitely.” Why can't Apple get Siri right?
“What we acquired was a demo that would work great for a couple of people but wouldn’t scale to our user base … there was a lot of smoke and mirrors behind the original Siri implementation,” former Apple exec Richard Williamson told the Computer History Museum in a 2017 interview so long it involves costume changes. You'll need to be comfortable handing over large amount of data to make Alexa work its best, while OpenAI’s Sam Altman seems happy to destroy entire categories of jobs at the altar of progress. Bixby has never been considered a serious draw for prospective Samsung Galaxy buyers, spending much of its life as the punchline to geeky jokes, even if it can control some phone settings—as the new Siri supposedly will.
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