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Tog's Paradox


Tog’s Paradox (also known as The Complexity Paradox or Tog’s ComplexityParadox) is an observation that products aiming to make a task more efficienttend to inspire new, more complex use cases. It’s...

HR teams will need to justify what they do the rest of the time, and may use this newfound capacity to take on more strategic roles—such as employee engagement or talent development initiatives—which eventually demands additional software functionalities. Initially designed to provide simple ways to share photos or short messages, these platforms quickly expanded as users sought additional capabilities, such as live streaming, integrated shopping, or augmented reality filters. What began as a relatively straightforward tool for sharing personal content has transformed into a multi-faceted platform requiring constant updates to handle new features and growing user expectations.

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