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Tokyo Game Show 2024 draws in the crowds — and the key people | The DeanBeat


I made it to Japan this week for my first Tokyo Game Show. Yes, in 27 years of regular coverage of games, I have never been to the show until now.

Kenji Matsubara, CEO of SNK, said in an interview with me in Tokyo that the Japanese game industry may have had a more conservative approach during the pandemic, not hiring so many people as the Western companies did. As a result, they didn’t have to break with the tradition of lifetime employment and cut a lot of jobs as the post-pandemic times led to a drop in gaming demand. In the previous trip eight years ago, Matsubara, then at Sega, was also on a panel that I moderated along with the Canadian government as they pitched Japanese devs to set up show in Canada.

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