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Top ten ways Intuit is revolutionizing personalization with generative AI
Intuit's generative AI (GenAI) strategy reflects the company's vision of helping consumers and small businesses be more financially informed.
Ho provided insights into the practical challenges along the way and how Intuit’s dual goals of simplifying personal finance while enabling small business customers to be more efficient and informed using AI-based automation. Intuit is focused on best democratizing AI across all of its applications, giving small businesses the ability to have real-time data and greater insights so they can keep more of what they earn while finding new revenue opportunities. Based on the insights shared during the discussion, it’s apparent that Intuit relies on a core set of actions to help the company excel at personalization across all products using gen AI.
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