Get the latest tech news
Top-selling mobile games being advertised without disclosing they contain loot boxes
Ads for games are meant to say if they contain loot boxes - BBC News has found most do not.
The most popular mobile games in the UK are being advertised without disclosing they contain loot boxes - random in-game purchases which critics say are "exploitative" and "foster addiction". Dr Jane Rigbye, chief executive of Young Gamers & Gamblers Education Trust (Ygam), called the findings "deeply concerning". Trade body Ukie published guidance in July 2023, including the requirement to disclose loot boxes prior to games being purchased, which the industry was given a year to comply with.
Or read this on r/technology
