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Toy-maker Mattel accused of planning “reckless” AI social experiment on kids | Mattel faces pressure to be more transparent about OpenAI partnership.
Mattel faces pressure to be more transparent about OpenAI partnership.
The company's chief franchise officer, Josh Silverman, said the collaboration would enable Mattel to "reimagine new forms of play," teasing that the first release would be announced by the end of this year. Critics on LinkedIn have noted that while the partnership could have positive impacts on kids—like enhancing learning or inclusivity—AI toys also carry a wide variety of potential risks that families should carefully weigh before buying into any new hyped product. In a detailed post, one tech executive, Varundeep Kaur, warned that parents should be thinking about privacy since AI toys may process their kids' "voice data, behavioral patterns, and personal preferences."
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