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Toys 'R' Us Riles Critics With 'First-Ever' AI-Generated Commercial Using Sora

An anonymous reader quotes a report from Ars Technica: On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora." OpenAI debuted Sora in February, but the video synthe...

Imagine the excitement of creating a young Charles Lazarus, the founder of Toys "R" Us, and envisioning his dreams for our iconic brand and beloved mascot Geoffrey the Giraffe in the early 1930s." Sora eliminated the need for actors and cameras, but creating successful generations and piecing together the rest still took human scriptwriters and VFX artists to fill in the AI model's shortcomings. "The brand film was almost entirely created with Sora, with some corrective VFX and an original music score composed by Aaron Marsh of famed indie rock band Copeland," wrote Toys "R" Us in a press release.

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