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Toys “R” Us riles critics with “first-ever” AI-generated commercial using Sora


AI-generated commercials are here, and critics are displeased—but human work is still key.

Benj Edwards Benj Edwards is Ars Technica's Senior AI Reporter. In his free time, he writes and records music, collects vintage computers, and enjoys nature. He lives in Raleigh, NC.

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