Get the latest tech news

Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

Toys 'R' Us tapped a creative ad agency to create a short story called The Origin of Toys 'R' using OpenAI's text-to-video model Sora.

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. The film features the young version of the toy store chain’s founder Charles Lazarus coming up with the idea for his signature retail creation and its giraffe mascot Geoffrey but almost the entire thing takes place in some kind of cosmic fever dream. It’s like someone tried to take the hollow behavior of M3GAN, dressed her up like Opie Taylor from The Andy Griffith Show and let it loose in the remnants of a toy store that blew up near the edge of the universe.

Get the Android app