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Tracking-ads industry faces another body blow in the EU
It's been over two years since a key piece of the tracking-ads' industry's consent collection apparatus was found to breach European Union's data It's been over two years since a key piece of the tracking-ads' industry's consent collection apparatus was found to breach European Union's data protection laws. Today the surveillance data complex suffered another body blow...
Other tactics the adtech industry has deployed since GDPR came into application include pre-checking sharing options and requiring web users to manually click through and uncheck multiple boxes — making it really tedious and time-consuming to try to reclaim your privacy. Still, it’s possible IAB’s PR today is projecting “serene” legal proceedings ahead, despite the CJEU batting away its arguments, as it may have spied an alternative strategy for strong-arming consent-to-track from European web users — given the increasing creep of ‘consent or pay’ models, driven by Meta’s adoption of the tactic last fall. How much longer the surveillance ads industry can scratch out operational runway in the EU — given shrinking legal avenues as privacy complaints and enforcements grind through the system; and with new compliance attacks opening up on multiple fronts — is unclear.
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