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TradingView's Emotional Subscription Cancellation


The cancellation process of TradingView is a great example of how companies manipulate users' emotions when cancelling their subscriptions.

TradingView pressures you with the title “Time to Decide,” creating a sense of urgency and forcing you to make a quick decision. In contrast, the “Yes, cancel me” button is styled with a secondary look and a red colour, which psychologically signifies danger or negative action. TradingView's cancellation process is riddled with dark patterns that exploit psychological triggers like urgency, visual prominence, and emotional manipulation.

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