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Tradwife influencers are quietly spreading far-right conspiracy theories
You might not notice it, but your algorithm sure does
TikTok’s “For You” page recommendation algorithm propels users who interact with “tradwife” content — which promotes “traditional values” and rigid gender roles — down far-right conspiracy theory rabbit holes. Her account on X (formerly Twitter) is more overtly extreme, with posts suggesting that the sun does not cause skin cancer, defending Andrew Tate (a self-proclaimed misogynist on trial in Romania for human trafficking, rape, and forming a criminal group to sexually exploit women) and blaming his arrest on “the matrix,” and describing a worldwide pride festival as “full of mentally ill people and groomers.” Another tradwife influencer, “Gwen the Milkmaid,” follows a similar video formula, posting imagery of prairie dresses, bows, and baking overlaid with text pushing conspiracy theories and right-wing talking points.
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