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Traffic on Bluesky, an X competitor, is up 500% since the election. How will it handle the surge?


Unlike other social media sites, Bluesky allows users to create their own algorithm. The site does not have ads, nor harvest data for artificial intelligence training. But it is still very small, and it does not make money.

In the months leading up to the election, Musk, a major Trump donor, surrogate and now White House advisor, has used the platform to boost his support of the former president and promote right-wing views. Dorsey, has since cut ties with Bluesky and left its board, saying in an interview with venture capitalist Mike Solana that its speech rules were against his original vision of a site in which content is not policed in any way by moderators. Rose Wang, Bluesky's chief operating officer, wrote in a post around the time of the new fundraising round that the company is working on a subscription model that will give users "premium" features, like the ability to upload higher-quality videos and customize profiles with avatars and new colors.

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