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Traffic spikes are bad for your product
Looky-loos, quality vs quantity of traction, and easy come easy go users
The only comparison might be in getting a big newspaper headline written about your product, but that was rare — in a world of limited front page space and a daily cadence (not real time, like the internet), the new social media environment is much different. It isn’t plausible to sustain endless sharing, so eventually new signups will die down, and the real question is if your product retains (hint: it won’t, at least not this audience). Ultimately, startups and product builders need to remember that their goals aren’t to increase signups, or active users, which can be gamed by these spikes of Looky-Loos.
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