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Travel startup Layla acquires AI itinerary building bot Roam Around


Travel startup Layla — backed by firstminute capital, M13, Booking.com co-founder Andy Phillips, Skyscanner co-founder Barry Smith, and Paris Hilton —

Layla launched in public last year with its AI-powered bot that helps users plan their trips by fetching knowledge from different sources like Booking.com and Skyscanner. That’s why Layla takes advantage of a vast library of content from travel creators to show users unique views and clips when they are looking for a place to visit. Saeed said that the startup is going to slowly phase out the Roam Around brand and integrate it fully with Layla.

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